Dallas-based Camp Lucky shot and edited the spots. The result was a more fun, authentic representation of a night out at Choctaw – where the players play. TRG‘s Group Creative Directors, Tim Tone, and Clint Carter led the creative execution which presents the celebrity athletes as part of the fun and excitement at Choctaw, rather than paid spokespeople. These four-year partnerships reflect an expansion in Choctaw marketing strategy and image, as they go all-in on three of North Texas’ most well-known celebrities. Choctaw Casinos & Resorts recently announced a multi-million dollar investment in sports icons Troy Aikman, Ivan “Pudge” Rodriguez and Darren Woodson to become ambassadors of their brand.
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